With the advancements in digital marketing, E-mail being the senior player didn’t lose its shine. A data of 2018 showed that E-mail is still ranked the most effective marketing channel outperforming SEO, Affiliate marketing and social media. Email marketing is an activity of displaying an organization’s professional message directly to a group of people having similar interest using email and is used for optimizing client’s profits. Email Marketing is a valuable service through which any organization can grow its business by driving traffic to their website, spread awareness regarding its product & services and attract visitors interested in your business. Email marketing can contribute to a broad spectrum of marketing objectives from branding to acquisition to lead generation, to generating direct sales and improving customer retention. Traininglobe institute provides a unique methodology and explains all the tactics which help you in enhancing your skills to target the proper segment. Traininglobe’s E-mail marketing training walks you through the distinct marketing objectives with email and strategizing on a campaign that is suitable for your business.

  • Benefits of Email Marketing
  • Increases traffic and page rank for your website.
  • Time saving and very cost effective.
  • Increases awareness about your product and services.
  • Increase your sales conversion.
  • Yields valuable feedback from the client.
  • MODULE Introduction to Email Marketing
  • Why is email marketing important?
  • Benefits of email marketing
  • How to get started
  • How does email marketing leverages other forms of digital marketing?
  • Email Marketing Planning
  • Developing an effective email marketing strategy
  • Setting realistic goals and objectives
  • Reviewing options for email communications, preferences and profiles
  • Getting the most from your list through segmentation and targeting
  • Strategies to Improve Deliverability
  • Distribution time (schedule and time of day)
  • Triggered email communications
  • Best practices and filter checks for email communications
  • Briefing on the latest privacy laws, guidelines and codes
  • Integrating Email and Social Media
  • Discovering your audience and their online platforms
  • Leveraging Social Media to build your email database
  • Using email to expand your reach
  • Developing targeted content for each audience


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