Email Marketing Training Course

Email marketing is an activity of displaying an organization’s message directly to a group of people having similar interest using email. It is used for maximizing client’s profits. Email Marketing is a valuable service through which any organization can grow its business by driving traffic to its website, spread awareness regarding its product & services and attract visitors interested in business. Email marketing can contribute to a broad spectrum of marketing objectives from branding to acquisition to lead generation, to generating direct sales and improving customer retention. Traininglobe institute provides a unique methodology and explains all the tactics which helps you in a better learning and enhances your skills to target the proper segment. This training class walks you through bringing into line distinct marketing objectives with email and strategizing on a campaign that is right for you.

Benefits of Email Marketing
  • Increase traffic and page rank for your website.
  • Time saving and very cost effective.
  • Awareness about the company and product will increase.
  • Increase your sales conversion.
  • Company can get valuable feedback from the client.
MODULE Introduction to Email Marketing
  • Why is email marketing important?
  • Benefits of email marketing
  • How to get started
  • How does email marketing integrate with other forms of digital marketing?
Email Marketing Planning
  • Developing an effective email marketing strategy
  • Setting realistic goals and objectives
  • Reviewing options for email communications preferences and profiles
  • Getting the most from your list through segmentation and targeting
Strategies to Improve Deliverability
  • Distribution time (schedule and time of day)
  • Triggered email communications
  • Best practices and filter checks for email communications
  • Briefing on the latest privacy laws, guidelines and codes
Integrating Email and Social Media
  • Discovering your audience and where they are online
  • Leveraging Social Media to build your email database
  • Using email to expand your reach
  • Developing targeted content for each audience
Want to know more.. Contact Us