Home | Marketing Course

Overview
Marketing Course is the #1 most practical, challenging, and globally relevant training program that provides training & best practices. It is a specialized marketing program specially designed for those who are in marketing field and who wish to upgrade their knowledge and skills for further career advancement.

Our professional programmes in Marketing have been developed in consultation with experienced experts in the field and are designed to create competent professionals aligned to industry requirements. Therefore, the programmes include new trends and practices relevant to the needs of this fast growing profession and give you a strong foundation in the core areas of Sales and Research & Analytics. Additionally, we give you an option to specialize in any one of the following sub-professions: Retail, Digital Marketing or Integrated Marketing Communication & Branding.

Programme Objective
The objective of the program is to give students a firm understanding of the principles and techniques of the Marketing Management. Career Options in Marketing

Career options are numerous :

1. Sales Management
Sales Management was originally meant for sales personnel i.e it had a narrow perspective of directing the sales personnel of an organization. However over time Sales Management has gained a broader perspective, which includes management and execution of all marketing activities viz advertising, personal selling, sales promotions, distribution, pricing and others.

2. Product & Brand Management
Product and brand management is the heart of marketing. A product or brand manager is usually responsible for all aspects of their business, including product development, advertising and promotion, sales and distribution, market research, pricing, and cost analysis. To prepare you to be a product or brand manager.

3. Advertising & Sales Promotion
Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product. Without an effective advertising management process in place, the media campaigns are not that fruitful and the whole marketing process goes for a toss. Hence, companies that believe in an effective advertising management process are always a step ahead in terms of selling their goods and services.

4. Customer Relationship Management
CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth.