PPC Training Course in Delhi NCR

Overview
  • With the advancements in the marketing ecosystem and the advent of digital evolution there is always an opportunity to increase your traffic on various digital platforms. Search engine marketing (SEM) is an eminent tool of digital marketing through which you can raise your website traffic by purchasing ads on social media. SEM helps businesses to gain online market by purchasing ads on prominent social engines like Google, Bing or Yahoo. The process of SEM revolves under the promotions of web pages to increase brand presence and conversations. SEM utilizes unpaid and paid campaigns to optimize your online enterprise and in our SEM course we help you in understanding both paid and unpaid campaigns that work under Social Media Marketing.One of the eminent feature of SEM is PPC or Pay-Per-Click in which advertisers have to pay whenever any customer visits or clicks on their ads. Traininglobe provides specialized PPC training in Noida which teaches you on running ads on social media and generating leads from it. Get expert training from industry experts and get enrolled in our PPC course in Noida take a step forward in your digital marketing journey.

  • Your SEM depends on following key factors:
  • Understanding your target audience
  • Making specific goals for your Ad campaign
  • Targeting right keyword
  • Arranging keywords for focused ad groups
  • Creating alluring advertisements

  • Considering the latest market trends at Traininglobe, we provide SEM training with updated curriculum. Our module for SEM course includes:
  • Initiating Pay Per Click (PPC) Campaigns
  • Setting up Google Ad words campaign
  • Increasing your Click Through Rate (CTRs)
  • Economical Advertising budget
  • Content Strategy
  • Landing page optimization
  • Paid and Unpaid Search
Pay Per Click Campaigns
  • The potential of PPC is vast. It can provide thousands of relevant visitors to any website within short span of time. It is the most effective form of internet advertising. Popular search engines provide the platform for online advertising on Google using adwords, on yahoo using yahoo search marketing and many more search platforms. In today's age of internet, we believe that it is very important to apply different strategies in advertisement and marketing, so that a site can be unique. Therefore, while thinking of new ways to advertise and promote your site through Google or Yahoo, the Pay Per Click Training is the ideal option for you.
  • Learn strategies and tactics from our experienced Pay Per Click Trainers. Our Pay Per Click training module includes major Search Engines such as Google, Yahoo and Bing, and will take you from creation to implementation to management of successful advertising campaigns.
Course Contents
Course Contents
  • An Introduction to pay per click marketing
  • What is Pay Per Click Marketing?
  • What Does a Pay Per Click Ad Look Like?
  • The Origins of Pay Per Click Marketing
  • The Advantages of Pay Per Click Advertising
  • List of Major Pay Per Click Search Engines
  • Other Pay-Per-Click Providers
  • Further Reading
  • Pay Per Click Campaign Preparation
  • Success Using Pay Per Click Search Engines
  • Before You Start
  • Requirements Gathering
  • You’re Now Prepared
  • Pay For Performance Search Engine Models
  • Microsoft adCenter
  • Google AdWords
  • An Introduction to Google AdWords
  • Features of Google AdWords
  • Google AdWords Terminology
  • Clicks vs. Impressions
  • AdWords Account Creation
  • AdWords Distribution Channels
  • The Google Network
  • The Google Search Network
  • The Google Content Network
  • AdWords Location and Language Targeting
  • AdWords Region and City Targeting
  • AdWords Customized Targeting
  • The Benefits of AdWords
  • AdWords Editorial Policy
  • Further Reading
  • How to Set Up an AdWords Account
  • Account Set Up Preparation
  • AdWords Account Structure
  • AdWords Account Creation
  • Use of Multiple Campaigns
  • AdWords Account Navigation
  • Further Reading
  • Assignment 2
  • An Introduction to Microsoft adCenter (PPC for Bing and Yahoo)
  • MS adCenter Account format
  • A Typical adCenter Ad
  • MS adCenter Account Creation
  • The Microsoft Distribution Network
  • Further Reading
  • Keyword Research for PPC Campaigns
  • What is Keyword Research?
  • Why is Keyword Research So Important?
  • Is Keyword Research Different for Pay Per Click Campaigns?
  • Before You Start
  • Create a Seed List
  • Qualify Your Search Terms
  • Think Logically
  • Research and Refine
  • Be Generic, But Not Too Generic
  • Research Your Competition
  • Categorize Your Keywords
  • Landing Page Creation for PPC Campaigns
  • Features of an Effective Landing Page
  • Reinforced Ad Message
  • Punchy Headings
  • Short Paragraphs
  • Enticing Copy
  • Few Distractions
  • Compelling Images
  • Calls to Action
  • Important Content “Above the Fold”
  • Testimonials
  • Established Visitor Trust
  • Foolproof Conversion Process
  • Tested, Tweaked and Tested Again
  • Landing Page Case Study
  • To Sum Up
  • Further Reading
  • PPC Campaign Conversion & ROI Measurement
  • What is a Conversion?
  • What is ROI?
  • Set Goals for Your Site
  • Create Navigation Pathways
  • Tracking Your Visitor Activity
  • Tracking URLs
  • Tracking Your Sales / Conversions
  • How to Calculate Your ROI
  • Key Site Metrics to Look At Regularly
  • Further Reading
  • Final Exam
Career opportunities
  • Get Pay Per Click job in top internet marketing companies as team leader
  • Work as PPC Consultant
  • Start your own SEM Company
  • Work as a part time or full time and earn in dollars.
  • Work as a freelancer providing Pay Per Click service


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