Digital Marketing | SMM Training Course

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Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks. In the recent days, there has been a lot of change in internet marketing scenarios, social media is one of the best places where business owners can directly interact with their customers, and can also increase the opportunity of getting more potential customers. This also helps in increasing the visibility of the site. Traininglobe SMM course/SMO course helps students to learn the right techniques as to how one can promote a business via social media. SMM course usually centers its efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted, third-party source, as opposed to the brand or company itself.

Getting started with social media
  • Before you optimize
  • Web 2.0 Defined
  • Social Media Defined
  • The Difference Between Web 1.0 and Web 2.0
  • New to SMM – Where to Start
  • Tools & Add-ons
  • Search Engine Guidelines
  • Usage Stats: In India, and Across The Globe
  • SMM as a Life Skill
  • FAQ on SMM
How did social media happen?
  • General Trends That Led to Web 2.0, Social Media
  • Understanding The New “One-To-Many” Conversation
  • The Impact Of Doing Nothing
  • How Marketers Have Reacted So Far
  • Opportunities Going Forward
Tags and Tagging
  • Defining Tags
  • Organizing Information: Hierarchical vs. Tagging
  • How del.icio.us Works
  • How Tagging Helps Get Content Viewed
  • Internal Tagging
  • Leveraging "Cloud" Tags
Online Social Networks
  • Defining Social Networks
  • Vertical and Niche Opportunities Within Online
  • Social Networks
  • Finding and Following “Tribes” in Online Social Networks
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
Online Video
  • Online Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
Micro-BLogs / Blogs
  • Defining Blogs, Blogging
  • Monitoring and Analyzing Blogs
  • Corporate Blogging
  • Finding Your Company’s Blog Voice
  • Choosing Your Company’s Blog Platform
  • Joining The Conversation
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
  • Additional Considerations
  • Splogs – Spam Blogs
  • Flogs – Fake Blogs
Podcasting
  • Defining Podcasting
  • Audio vs. Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
Social Media Application & Widgets
  • Defining Widgets
  • Widgets As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
Consumer Generated Content (CGC)
  • Defining CGC
  • Understanding the CGC
  • Enabling Consumers To Live Your Brand
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
Using Facebook
  • Getting Around Facebook: The Basics
  • Establishing a Corporate Presence
  • The Power and Reach of Facebook Connect
  • Facebook Advertising: Overview of Google
  • Facebook Apps
  • Facebook Marketing Strategy
  • Using Facebook to Develop Communities
  • Case Studies
Using Twitter
  • Getting Around Twitter: The Basics
  • Establishing a Corporate Presence
  • Twitter Marketing Strategy
  • Case Studies
Using Youtube
  • Getting Around YouTube: The Basics
  • Establishing a Corporate Presence
  • YouTube Marketing Strategy
  • Case Studies
Using Linkedin
  • Getting Around LinkedIn: The Basics
  • Establishing a Corporate Presence
  • Facebook Advertising
  • LinkedIn Marketing Strategy
  • Case Studies
SMM Career Opportunities
  • Community Manager
  • SMM Strategist
  • SMM Advisor
  • Digital planner
  • Online/Web Producer
  • SMM Sales/Advertising
  • Consulting
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