Web Analytics Training Course

In simple terms, Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is also used for business and market research. Traininglobe institute helps in enhancing the same skill so that an individual can evaluate the website and detect the loophole in the website and develop the ability of research so that his knowledge and understanding can grow rapidly.

In many leading digital companies web analytics is about reporting never-ending website statistics. But how do you cut through ample of data to reveal insights that facilitate you to truly advance the critical impacts on your website?

The web analytics training course at TraininGlobe will furnish you with the knowledge, tools and techniques to take your company from a reporting culture to a culture of data-driven enhancement of the entire visitor experience and conversion process.

I. Introduction: Interface Navigation, Interpreting Reports
  • Guidelines
  • Page views, Visits, and Visitors
  • Time Metrics
  • Traffic Sources
  • Content Reports
II. Fundamentals
  • Profiles in Google Analytics
  • Campaign Tracking and AdWords Integration
  • Analysis Focus – AdWords
  • Goals in Google Analytics
  • Analysis Focus – Funnel Visualization
  • Filters in Google Analytics
  • Regex and Google Analytics
  • Cookies and Google Analytics
  • E-commerce Tracking
  • Analysis Focus – Revenue Metrics
  • Domains and Subdomains
III. In-Depth Analysis
  • Custom Reporting
  • Advanced Segmentation
  • Motion Charts
  • Internal Site Search
  • Event Tracking and Virtual Page views
  • Additional Customizations
Want to know more.. Contact Us