Digital presence has become the need of the hour when every enterprise have already developed websites for their products and services. Revenues are driving through websites and that’s why it becomes necessary to inspect the performance of your website. Web Analytics helps in measuring and analysing data to inform an understanding of user engagements across the pages.

In many leading digital companies web analytics is about reporting never-ending website statistics. But how do you cut through ample of data to reveal insights that facilitate you to advance the critical impacts on your website?

The web analytics training course at Traininglobe will furnish you with the knowledge, tools and techniques to take your company from a reporting culture to a culture of data-driven enhancement of the entire visitor experience and conversion process.

Traininglobe institute helps you in enhancing the analytical skills that are used to evaluate your website and depict the loopholes in the website and develop the ability to research so that your knowledge and understanding of web analytics can grow exponentially. Our module for Web Analytics course includes:

  • I. Introduction: Interface Navigation, Interpreting Reports
  • Guidelines
  • Page views, Visits, and Visitors
  • Time Metrics
  • Traffic Sources
  • Content Reports
  • II. Fundamentals
  • Profiles in Google Analytics
  • Campaign Tracking and AdWords Integration
  • Analysis Focus – AdWords
  • Goals in Google Analytics
  • Analysis Focus – Funnel Visualization
  • Filters in Google Analytics
  • Regex and Google Analytics
  • Cookies and Google Analytics
  • E-commerce Tracking
  • Analysis Focus – Revenue Metrics
  • Domains and Subdomains
  • III. In-Depth Analysis
  • Custom Reporting
  • Advanced Segmentation
  • Motion Charts
  • Internal Site Search
  • Event Tracking and Virtual Page views
  • Additional Customizations
  • Developing an effective email marketing strategy
  • Setting realistic goals and objectives
  • Reviewing options for email communications preferences and profiles
  • Getting the most from your list through segmentation and targeting


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