The act of sending a promotional message, typically to a group of people, via emails is email marketing. In the simplest sense, an email sent to a current or potential customer comes under email marketing.
Emails have been using in the marketing industry since time immemorial, however, the advancements in digital marketing haven’t affected even slightest to this conventional model of marketing. Recent studies indicate that emails still rank the most effective marketing channels, outperforming SEO, affiliate marketing, and social media.
Email marketing is considered as a valuable service that brands use to grow their businesses and drive traffic to their websites. This activity is crucial to spread awareness about the service and products and attract potential customers. This form of marketing contributes to multiple business objectives—branding, lead generation, direct sales generation, and improved customer retention. Online Marketing Training helps the practitioners to get a holistic picture of email marketing and its benefits to businesses.
A leading Internet Marketing Training Institute in Delhi, Traininglobe offers comprehensive teaching about online marketing that explains all the tactics which enhance your skills to target the proper segment. Traininglobe’s Email marketing training walks you through the distinct marketing objectives with email and strategizing on a campaign that is suitable for your business.