The digital revolution has given marketing and business an extra-edge in the web space. The technology has equipped brands—vying for the same goal—with a power to achieve optimum growth for their businesses. However, the same technology has given equal opportunities for every brand/business to increase their traffic on various digital platforms. Still some brands ace the digital business space and others fail to achieve their targets. Why does this happen? One word answer for marketing failure is poor understanding about nuances of online marketing.
Search Engine Marketing (SEM) is an eminent digital marketing tool that can potentially enhance your website traffic by purchasing ads on different social media platforms and search engines like Google, Bing, and Yahoo.